Green Consulting Services

Green Project Marketing (GPM) is a marketing consultancy that delivers value for builders, developers, municipalities and architects on green commercial and residential projects. Our areas of specialization include:

Strategic Marketing

Our team of experts works with seasoned builders, their clients as well as green start-up companies that need to be on the right track from the outset for each project and business offering. We work with each stakeholder to establish clear objectives for project and business relating to a whole-building program, certification, exposure, and cost savings opportunities.

Following the needs assessment period, we develop the strategic marketing plan or "road map." We then work within budget parameters to support each client and project timeline. A well-developed green building strategy will allow all key parties to work well together, establish and nurture key relationships, and remain focused on project budget, cost savings and ROI.

Sponsorship Development

GPM's goal is to generate value through the integration of sponsorship programs to offset material and labor costs and reduce budget expenses. Our team of professionals has a proven track record of generating hundreds of thousands of dollars in discounted and donated product for green projects.

We possess solid relationships with dozens of national and regional prominent green building manufacturers and distributors. We can customize partnership programs for our clients.

   

Green Consulting Services

Our team offers/recommends specialists who possess the following designations and provide crucial services for commercial and residential projects.

• LEED AP's
• HERS Raters
• Build It Green GreenPoint Raters
• BPI Certified Professionals
• Certified Home Performance Auditors
• EcoBroker® Real Estate Services
• General Contractors
• Architects

Our team also has experience working with the EPA, DOE, CPUC and CEC, which can provide consulting services relating to policy, regulations, RFP's and the latest in energy and building initiatives at the national and state levels.

              

Manufacturer Representation

The Green Project Marketing team pursues innovative and industry-leading companies to represent in the green building and renewable energy fields. GPM’s goals are to drive unit and volume sales, support branding efforts and to work with companies and clients that are making a difference in the marketplace.

GPM’s business development team offers over 20+ years representing manufacturers in various industries and sales capacities.

For green building projects, we are seeking to represent manufacturers and distributors that span every major category with an emphasis on areas such as water conservation, energy efficiency, HVAC, insulation and lighting.

Two companies Green Project Marketing represents in the energy efficiency areas of domestic hot water circulation and stormwater collection areas are Enovative Group and The Original Rainwater Pillow.

In the renewal energy field, we currently represent and are seeking additional manufacturers and distributors in the following areas:

     Water

     Wind

     Solar

     Biomass

     Geothermal

We offer experience working with manufacturers in the following channels:

• B2C (business to consumer)
• B2B (business to business)
• B2G (business to government)

Digital Marketing (Website Development/SEM/SEO/Social Media Marketing (SMM)/e-Commerce/Affiliate/App)

GPM recommends to all clients to commit to an ongoing, active and robust integrated digital marketing strategy which includes content management, search engine optimization, social media marketing and where applicable, e-commerce, affiliate and mobile and application offerings.

Based on the available budgets in this area, GPM either develops a new website or works with clients to enhance an existing site as long as it meets certain benchmarks that can support the proper promotion of the project, sponsors and partners.

For green commercial and residential projects, GPM highly recommends a separate, custom designed website that supports green builders with the overall marketing campaign, promotes brand awareness, delivers company and sponsor recognition and highlights events and promotions regarding each project without being lost in an existing site. This site can be linked to the main company site.

GPM offers search engine marketing (SEM) and search engine optimization (SEO) services for each site. Separate budget dollars will have to be allocated for these ongoing services.

For those clients that request more advanced items in the interactive toolkit, our team can create an App and design and implement an ongoing social media marketing programming.

Public Relations

GPM's clients and their corporate partners want and need as much exposure as possible for a given project. Each green project will offer a rights and benefits package focusing on company, brand, product recognition, and return on investment.

We offer an integrated public relations program consisting of print, radio, television, internet, and event elements, to the trade and consumers that will deliver results. The weight dedicated for execution of these elements is dependent upon the client's budget.

Special Events

GPM develops, promotes, executes and manages events from pre-groundbreaking through post-construction including elements such as site layout, media and dignitary invitations, sponsor client servicing, speakers, catering and photo/videography.

Sponsor recognition and access to prospects via trade and consumer events are a large part of the valuation and ROI process. GPM and its clients work to promote as many sponsors as possible to meet partnership objectives.

Green Trade Marketing

Green Project Marketing (GPM) and its team offers over 20 years of experience with hundreds of trade events, both large and small.

Whether you and your company are exhibiting at a national trade show or conference, attending a show or setting up a booth at a local event, we tackle and conquer the age old question... how do we make this trade show, conference or event worth our while?

Over the last seven years, many trade shows and conferences have seen consolidation in the industry, travel budgets reduced and the birth of virtual shows. The recent recession has applied even greater pressure for companies, staff, salespeople and manufacturer representatives to work smarter to leverage every dollar dedicated to nurturing existing clients and generating new ones.

We can consult and implement any type of promotion to support client and sponsor branding, project awareness, product sampling, generating consumer traffic to project, prizes, raffles, contests and the securing of data capture.