Bios - Green Project Marketing Team
Michel “Michael” Stevens, President/CMO
Mr. Stevens possesses over 25 years of proven strategic marketing, sponsorship, branding and sales promotion experience.
Green Project Marketing (GPM) was formed in 2007 and has delivered value for green builders by reducing project expenses and offering win-win opportunities for green manufacturers and distributors on green commercial and residential projects. In addition, and as part of proven integrated programming, the GPM team also builds client brand awareness and equity, designs and executes special events, and develops public relations, digital marketing and promotional campaigns. Current and past clients include Allen Associates, California Green Homes, HartmanBaldwin, Living Green Homes, REAS and Shangri-La Construction.
The proven model of GPM stemmed from Stevens’ background in working with Fortune 1000 companies and at leading marketing and promotional agencies in the areas of corporate marketing, strategic marketing and integrated sponsorship development. The key to supporting builders and architects has been the ability to devise and present the valuation opportunity to green manufacturers and distributors, negotiate equitable solutions and offer expertise in project managment and client servicing for each project.
Mr. Stevens’ background as manufacturer representative, and in holding executive business development positions, has spurred additional services for GPM and new division, GBM Sales, by pursuing leading companies to represent in the areas of emerging green technologies, water conservation and renewable energy. His goal is to represent a family of complimentary companies in areas such as renewable energy, geothermal, gas, water, wind and solar. Current companies represented include Enovative Auto Hot, Evolution Energy Solutions, Einwood, GutterBrush, Infinity Canopy, Denarco, Inc., Optima Energy, Original Rainwater Pillow and SaveSorb.
Prior to forming Green Project Marketing, he held executive and senior level positions with organizations and companies such as, Aspen Marketing Group, Benenson Janson, CO-OP Promotions FIFA World Cup USA, M&FM, Major League Soccer and Turner Sports. At these positions, Michel has developed and executed strategic marketing plans and brand initiatives, secured millions of dollars in sponsorship and media value, created national alliances and partnerships, conceived and implemented hundreds of events and developed, numerous integrated national sales promotional programs.
Mr. Stevens holds a bachelor’s degree from San Diego State University in Marketing.
He is also a member of the USGBC Los Angeles Chapter and founding member of the San Fernando Valley Green Team. He has volunteered and supported the USGBC-LA chapter and SoCalGas' Municipal Green Building Conference. Mr. Stevens is also Vice President of Marketing & Development for The Museum of the San Fernando Valley, President of the SDSU Alumni Greater Los Angeles Area Chapter and a member or the SDSU Los Angeles Regional Council.
C. Scott Miller, MBA – Miller De Wulf Corporation
Scott Miller is a sustainability, renewable energy and energy efficiency (RE+EE) promoter who works with clients to develop messages and graphic materials designed to build positive brand recognition and to stimulate buy-in behavior. His campaigns attract leads, motivate change, and generate sales in the marketplace by developing “C.R.E.D.” for his clients’ products and services:
- “C”redibility – developing messages and emphasizing content that strengthens the target audience’s belief in his client’s business proposition.
- “R”elevance – identifying key trends and motivating factors that are pertinent to the needs of his client’s business prospects.
- “E”ffective Messaging – Designing print, internet, and other media that compose the words, phrases, graphics, and photographs that build credibility, cite relevance, and emphasize differentiation that lead to change and sales.
- “D”ifferentiation – Researching the positive benefits and features of my client’s products and services that provide unique advantages compared to what their competition has to offer.
Scott is a graduate of Cornell University combining graphic design with a BA in Art History and a Masters in Business Administration. Over the past three decades he has worked with a diverse group of Southern California’s largest companies including RM Parsons, the Metropolitan Water District of Southern California, General Electric, Security Pacific Bank, Arco, Unocal Corporation, Lockheed Martin, 20th Century Insurance, and the Getty Conservation Institute. Most of his advertising agency productions are designed for companies like ConAgra Foods, Kenwood, DMJM, Xerox, and The Kern Organization.
In the last seven years he has focused on promoting RE+EE for biomass power and biofuels for companies like the L.A. County Department of Public Works, the Bioenergy Producers Association, New Planet Energy, and Price BIOstock.
He has participated as an organizer, trade show exhibitor, and speaker at many of the seventy renewable energy conferences he attended since 2005. His memberships include the American Council on Renewable Energy, the Southern California Waste Management Forum, Xpor International, Society for American Forestry, the California Biomass Collaborative, the Southern Waste Information Exchange (SWIX), and the San Fernando Valley Green Team.
Scott is a trainer in social media for promoting corporate and industry CRED. He has authored five blogs on bioenergy and building energy efficiency, has over 900 LinkedIn connections, and 2600+ followers on twitter (@Bioblogger). He has built numerous websites for his RE+EE clients.
Scott’s “pride” includes his wife, Nathalie, and four amazing children (ages 18-33) for whom he works toward a cleaner environment and more sustainable future.
Burnet Brown, RNV Ventures
Mr. Brown has experience as a senior marketing strategist developing and managing marketing strategies and sales support for a wide range of Fortune 500 companies including 3M, Saturn, Mitsubishi Motors, Pepsi Cola, General Motors, Reebok, K2 Corp., and others. He also has experience developing marketing strategies for small, mid-sized and entrepreneurial start-up companies. Mr. Brown was recently awarded the Global Markets Award for exceptional marketing results by the State of California. This involved working with 65 companies marketing more than 500 sustainable products. The initiative targeted buyers at three levels: B2B (wholesale buyers, merchandisers), B2G (green procurement and government purchasing officer associations), and B2C (retail) buyers. It resulted in a 241% increase in Internet traffic, delivering more than 14,000 buyer referral sales leads to participating companies.
He has been a key architect and team leader in identifying the development of targeted marketing strategies including B2B, B2G, B2C, niche markets, segmented marketing, key influencer marketing, strategic alliances, relationship marketing, lifetime customer strategies, destination marketing, corporate sponsorships, and share-of-pocket strategies.
Mr. Brown has a Masters degree in Energy and Resources from the University of California at Berkeley, one of the first universities in the nation to focus on soft path renewable energy and energy efficiency technologies as well as conventional energy technologies. He is currently working with Benchmark Built, Inc., a general contractor based in Westlake Village, California, developing green building marketing initiatives for the Ventura County area.
While serving as Director of Strategic and New Business Development to the National Marketplace for the Environment (NMFE) and Eco Expo he developed multi-year strategies and oversaw their implementation to bring together buyers and sellers of environmental products and services through trade show and event marketing. This program included showcasing state-of-the-art green building technologies in the pre-LEED GreenTech Environmental Office of the 21st century (led by Sandy Mendler of HOK working with ekoloji and GSC General Contractors (later Benchmark Built). He also worked with the U.S. General Services Administration (GSA) in the design and development of Administrator David Barram’s “Planet GSA” which included “Build Green” and “energy efficiency” components to accelerate and expand the number of new and existing Federal facilities built to green building standards.
As an analyst in the Policy and Program Evaluation Office of the California Energy Commission (CEC) and as assistant to Commissioner Suzanne Reed, (one of five commissioners appointed by the Governor of California by statute to develop and implement State energy policy), Mr. Brown has experience evaluating and making policy recommendations to policymakers on the full range of energy technologies (solar thermal, photovoltaics, green building, energy efficiency, wind, biomass, etc.). While at both South Pole and McMurdo, he performed building-by-building energy and water usage analyses and submitted recommendations to ITT Antarctic Services, Inc., and the National Science Foundation for improving energy and water usage efficiency.
Through his work with trade associations, government purchasing agencies, government business development offices (RecycleStore), DoD agencies (e.g., DLA), nonprofit sustainable and green products enterprises, private sector enterprises and domestic and international (e.g., Sweden’s 6E TCO) green labeling systems, he has become familiar with a wide variety of databases used in sustainable development projects.
An avid adventurer, Mr. Brown solo-backpacked in single seasons the Pacific Crest (2,600 miles) and Continental Divide (2,700 miles) trails. He has completed the one-day 63-mile (100-kilometer) hike from Washington, D.C. to Harper's Ferry. He worked at Amundsen-Scott South Pole Station and wintered-over on Ross Island, Antarctica at McMurdo Station. During the Antarctic winter, he worked as a power plant operator at a 5.2 MW plant — the largest on the Antarctic continent — affectionately referred to as Occasional Power & Light. In 1989, he lent a hand in the wildlife rescue and treatment efforts following the Exxon Valdez oil spill in Prince William Sound.
He currently is an advisor to the non-profit organization Green2Gold (an arm of the non-profit Inventors Workshop International) which is dedicated to assisting inventors and engineers incorporate sustainability, energy efficiency and environmental considerations into the earliest stages of invention, intellectual property development and product design. He is also a member of the USGBC Los Angeles Chapter.
Sean Cook, MBA/TM from Salyris Studios
Sean Cook, MBA/TM, is the CEO of Salyris Studios, which began in early 2004 as a small web and print design studio. First built as a simple site to showcase some projects on which Sean had worked on; Salyris Studios has since grown successfully into a much larger studio, beyond Sean's early expectations.
Now he can offer all kinds of services such as web design and development, print design, soundtracks, voice-overs, 3D renderings/animations, Joomla! design and development, and much more. We strive as a team to give each of our clients the best results while using the latest technologies and trends.
Sean has over 15 years of combined education and experience in multiple IT job titles: Webmaster, Lead Designer, Project Manager, Small Business Start-Ups, Networking, Market Research, PC Hardware Technician, Team Leader, and Technical Support Manager.
Sean also holds multiple degrees: AA - Liberal Arts Degree, BS - Integrated Media (almost double-majored in Sports Medicine with an Athletic Training minor by just 5 classes; hence the BS in a BA major/minor), Master of Business Administration/Technology Management (MBA/TM). He has been involved in the Internet since its inception as a user and designer constantly on the leading edge of technology changes.
Julie Du Brow, Principal, AGK+duBroWORKS
In 2002, after 15 years as an entertainment executive in marketing, operations, artist management, production and distribution, Julie redirected her energy and experience to create a Communications firm with a broad, more nimble "quarterback" approach that integrates traditional and emerging methods of delivering any message appropriately.
Julie has created and led successful media campaigns in the fields of green design technologies, mobile entertainment, music, film, building/architecture/design, trade shows, and the visual arts.
With a passion for launching companies and their products, she often becomes an integral part of the long term strategy, revisiting their overall marketing goals and target audiences at strategic stages in their growth to help ensure forward movement. Her Media Relations efforts to brand both the product, and often company personnel, also include speaking opportunities, sponsorships and cross-marketing partnerships.
Individualized plans, personal attention, consistent communication, follow-through, integrity, and flexibility to react to current conditions are signature practices of dubroWORKS.
She has garnered millions of media impressions for her clients across a wide variety of media. Traditional: Los Angeles Times, Wall Street Journal, New York Times, Newsday, Chicago Tribune, San Francisco Chronicle, Dallas Morning News, Associated Press, Reuters, Bloomberg News, Copley News Service. TV (news and entertainment programming): CBS, NBC, ABC, Fox, NPR, Univision, HGTV. Monthlies: INC Magazine, Rolling Stone, OUT, People, InTouch, Interior Design, House Beautiful, Art & Antiques, Dwell, ED+C, eco-structure, Architect, Architectural Record, K+BB, Walls & Ceilings, Bangkok Post, and multiple Dubai-based lifestyle publications. Trade publications across numerous sectors, including Home Accents Today, Furniture/Today, RCR Wireless and The Hollywood Reporter. Online: 100s of websites and blogs, including About.com, Treehugger.com, MNN.com and BuildingGreen.com.
Julie was the first Marketing Director for the Mobile Entertainment Forum, Americas Branch. Through marketing and PR efforts she helped connect companies (aggregators, content owners, mobile companies); built MEF membership; established the MEF at trade shows (CTIA, Digital Hollywood); and helped establish the Americas Chair as a top media “go to” person on mobile in the U.S.
She has worked for the Left Bank Organization, a top entertainment company, where she co-managed various platinum artists (including Mötley Crüe, Deana Carter, Duran Duran), and then launched and ran multiple departments of the independent label Beyond Music. As Director of Operations for Capitol Records, she determined the financial, physical and time feasibility of new releases and ongoing inventory, and worked to balance the goals and needs of marketing, promotion and sales. Julie was Associate Producer on the Oscar-nominated documentary, Speaking in Strings. She was one of four founding editors of U. The National College Newspaper, a commercial endeavor distributed through universities across the U.S., with over 1.4 million circulation. She graduated from U.C.L.A. with honors, earning a B.A. in Communications/Mass Media.
Agnes Gomes-Koizumi, Principal, AGK+duBroWORKS
Agnes is a public relations professional with more than nine years demonstrated media relations and management expertise. She has spearheaded campaigns for international trade organizations, technology sector businesses, green tech / clean tech and blockbuster exhibitions. She has serviced numerous trade, b2b, technology, cultural and entertainment media relations campaigns.
Agnes has excelled in developing ‘topical’ pitches and is able to both take advantage of news items as they appear while simultaneously developing angles to best highlight client needs. Both a planner and an implementer, Agnes’ campaigns are carefully thought-out and executed. With her deep background in marketing, Agnes has had success helping clients resonate with their target audiences by introducing a myriad of creative opportunities, speaking engagements, sponsorships and strategic partnerships. Agnes has worked with both start-up and established companies to develop key branding and long term media relations strategy.
In addition to media work, Agnes served as the Director of the Americas for the Mobile Entertainment Forum, a non-profit group with a goal to grow business opportunities worldwide. While at MEF, Agnes developed strong connections to entertainment and tech media. She also developed key programs at major entertainment and tech conferences, including Digital Hollywood, CTIA & CES.
Agnes has created millions of print impressions in traditional publications and on-line syndicates, including: the New York Times, USA Today, the Wall St. Journal, Los Angeles Times, The Financial Times, Investors Business Daily, Los Angeles Business Journal, Miami Herald, San Francisco Chronicle, Chicago Tribune and others. Television coverage included CNN, ABC, NBC, CBS, FOX, KTLA, KTTV, KCET and their network affiliates. Radio results included NPR, KPCC, KCRW, KPFK, KNX, KFWB, KJLH, KROQ and others. Major features have also been secured in prominent lifestyle, tech, entertainment, art, shelter, luxury and architectural publications in English, Spanish, Japanese, Chinese, Korean and the Indian languages.
Agnes holds her Masters in Museum Studies and an Honors Bachelor of Science degree from the University of Toronto. She has worked in the museum community for the past ten years, with positions at Pacific Asia Museum, J. Paul Getty Museum, Sacramento Zoological Society, Ontario Science Center, Royal Ontario Museum and the Metropolitan Toronto Zoological Association. She was a founding member of the Los Angeles Museum Marketing Roundtable, Pasadena Museum Marketing Association and the Playhouse District Marketing Committee. Her research has been published by the College of William and Mary and the ArtEZ Institute of the Arts in the Netherlands.
Contact Green Project Marketing
To discuss how your company and project can benefit from our services as well if there are representation opportunities, please contact Michel (Michael) Stevens, President, at (800) 260-6008 ext. 301 PST or mstevens[at]greenprojectmarketing[dot]com. Skype ID: GreenProjMktg.