Green Project Marketing Blog

Green Project Marketing blog. Get all of the latest green marketing insights and green building news right here.

Subscribe to feed Viewing entries tagged green building design

Jerry Yudelson's latest book Reinventing Green Building

Posted by Michael Stevens
Michael Stevens
Mr. Stevens possesses over 20 years of proven corporate marketing, sponsorship and sales promotion experienc...
User is currently offline
on Tuesday, 02 May 2017
in Green Building ·

Reinventing Green Building

Reinventing Green Building is an insider’s critique of why certified green buildings are failing to provide large-scale carbon reduction. It is a potent vision for the future that the green building industry needs NOW.

Here is an overview of the book. I have read several of Jerry's books and support his research and experience.


In its first three years on the market, LEEDv4 registered less than 5% of all new LEED projects, with the balance going to the cheaper and easier-to-understand LEED 2009. This does not bode well for the future of new project registrations, now that LEEDv4 is the only LEED system available for project registrations.

LEED Project Certifications in Commercial Interiors

LEED project certifications in commercial interiors increased in 2016 after falling in 2014 and 2015. Retail project certifications also increased. Still, both totals are very small compared to the huge size of both 86 billion sq.ft. of nonresidential floor space and 1.1 million retail buildings.

2016: LEED in (Reverse) Motion - Part 3

In 2016, nonresidential new construction and core and shell LEED certifications fell 21% below 2015 levels, to only about 1,500 projects, down about one-third from the peak in 2013.

Reinventing Green Bldg JY

About Jerry Yudelson

Jerry Yudelson is a LEED Fellow, Federal GSA National Peer Professional and the author of 13 books on green buildings, water conservation, green homes, green marketing and sustainable development. He has been involved in the green building movement since 1997 and co-founded the first USGBC chapter, Cascadia, in 1998. Jerry also served for six years as chair of the steering committee for Greenbuild, the largest green building conference and trade show in the US. He was one of the first ten faculty members in the US for the LEED system and has trained nearly 4,000 building industry professionals in the LEED system.

In 2014 and part of 2015, he served as president of the Green Building Initiative (GBI), a national nonprofit and the US provider of the Green Globes green building rating and certification programs.

Jerry is a registered professional engineer with more than 25 years’ experience. He holds engineering degrees from Caltech and Harvard University and an MBA (with highest honors) from the University of Oregon. He was a Rotary Foundation Fellow for graduate work in engineering at the Technische Hochschule in Aachen, Germany.

Hits: 1417
Rate this blog entry
0 votes

Green Project Marketing's YouTube Videos

Contact Green Project Marketing

To discuss how your company and project can benefit from our services as well if there are representation opportunities, please contact Michel (Michael) Stevens, President, at (800) 260-6008 ext. 301 PST or mstevens[at]greenprojectmarketing[dot]com. Skype ID: GreenProjMktg.