Mike Stevens

Sunset Green Home and CertainTeed Insulation have created a case study based on the product used for the project. The Case Study was presented at the 2015 IBS show in Las Vegas. The case study is called Follow the Project - Sunset Green Home.

Follow The Project and learn how a home in Long Island is being rebuilt intelligently with CertainTeed Insulation after Hurricane Sandy.

Learn more about the insulation product used:

• SMARTBATT™ - A revolutionary, one-of-a-kind fiber glass insulation with an integrated smart vapor retarder that blocks and breathes to manage moisture
• CertaSpray® - Spray Foam insulation that expands to fill every opening that can potentially leak air, resulting in a more energy-efficient living environment.
• Foritcel™ - A spray-applied mold prevention product for homes. No mold will grow on professionally treated surfaces.

You can review the CASE STUDY here.

For more information on the green building project, please visit, www.SunsetGreenHome.com.

The International Surfaces Event (TISE) will offer everything under the sun relating to floor covering, stone and tile for businesses and consumers. Educational sessions, key resources, top manufacturers and new suppliers—all together in one convenient, spectacular location.

There will be 700 exhibitors and thousands of products to offer on the show floor.

2015 IBS show will not disappoint with all of the key manufacturers offering new products, latest technologies and information galore to educate as well as to sell product.

Key areas within the show include:

Custom Building Central is designed for high-end custom-builders and architects who cater to this discerning market.

Find specialized seminars, activities and other professionals who are focused on the multitude of details that come with building custom homes and the unique challenges that brings. Custom Building Central offers a variety of opportunities to network, attend workshops and gain perspective from experts. If you are involved in custom building, you should plan to attend.

50+ Housing market sector. Builders who want current information about that market and its growing number of potential buyers should seize the opportunity to learn what makes the boomer market different.

Design Studio will offer and showcase the importance of good design. It is a subject that touches everyone involved in home building, from single-family and custom builders to production builders, multi-family, commercial builders, remodelers, 50+ housing, sales and marketing, architects, interior designers and land planners.

Multi-family Central will offer information and trends on apartment, condo and multi-family development.

FortiCel™ is a protective coating solution that helps to prevent the growth of mold on the structural framing surfaces of new homes. Available exclusively through CertainTeed, FortiCel is professionally applied to the interior wall cavity during construction, before the insulation is installed. 

Structures today are built stronger and tighter than ever before to maximize performance and energy efficiency. It is important to manage moisture, vapor and air flow to maintain the integrity of the structure. Having a smart vapor retarder will help diffuse moisture in the wall cavity and prevent excess moisture which can lead to mold growth and a host of related problems. Reduce risk and liability and high cost mold remediation and replacement of structural framing by using a product such as FortiCel. FortiCel™ Features include:

      •    Protects from potential mold and mildew claims
      •    Prevents mold growth on coating surface
      •    25-year fully transferable warranty
      •    Does not impede construction time since it is applied immediately after dry-in
      •    Cannot be washed or rubbed off during construction
      •    Exceeds all ASTM testing requirements
      •    Meets the US Green Building Council LEED® requirements

CertainTeed FortiCel is being used in Sunset Green Home project.

For more information on FortiCel, please click HERE.

Although this program may dip into the great work being done by energy auditors around the country, it is a big boost to downplay the need for solar, amongst other energy efficient products so early in the cycle.

The solar industry, while offering a terrific product has pushed way too far to the left of the McKinsey GHG cost abatement - 2030.

U.S. Environmental Protection Agency is launching its ENERGY STAR Home Advisor, an online tool designed to help Americans save money and energy by improving the energy efficiency of their homes through recommended customized and prioritized home-improvement projects. You can learn more on the program by clicking HERE.

The updated ENERGY STAR Home Advisor guides the homeowner through a “do-it-yourself” energy assessment to create an ENERGY STAR home profile. Based on the newly created profile, the Home Advisor provides customized, prioritized recommendations for improvements. From these recommendations, users can create their own to-do lists of projects such as adding insulation to the attic or replacing an HVAC air filter. Over time, users can update their home profiles as they make improvements, see the positive environmental impacts of the changes they've made, get additional recommendations, and update their “to-do” lists for future projects. The home profiles can also be printed and used at the time of sale.

For more information on the program, please visit: www.energystar.gov/homeadvisor

Green Project Marketing and its digital team are pleased to announce that it has revised one of its client sites, SaveSorb.

The client had an outdated site, wanted to upgrade its shopping cart, ease of navigation, imagery, linking, upload new videos,, make the site more aesthetically pleasing, create new social media marketing channels and initiate search engine optimization services.