It's not new news that California is in a multi-year drought. Local governments have promoted and driven this fact so hard into the average business and consumer that it is starting to sink in about conservation. Oh, and some very attractive rebates may be speeding up the process.

Local and state water officials have praised the multimillion-dollar program. Thousands of southern Californai residents have applied for financial incentives to replace grass with drought-tolerant plant

Metropolitan Water District (MWD) is allocating $85.6 million has allocated for grass replacement rebates. The program has about 60% slated for commercial customers. Commercial entities, including golf courses and large businesses with huge lots will receive about $51 million. Residential customers are to receive about $34 million.