Green Project Marketing Blog

The International Surfaces Event (TISE) will offer everything under the sun relating to floor covering, stone and tile for businesses and consumers. Educational sessions, key resources, top manufacturers and new suppliers—all together in one convenient, spectacular location.

There will be 700 exhibitors and thousands of products to offer on the show floor.

2015 IBS show will not disappoint with all of the key manufacturers offering new products, latest technologies and information galore to educate as well as to sell product.

Key areas within the show include:

Custom Building Central is designed for high-end custom-builders and architects who cater to this discerning market.

Find specialized seminars, activities and other professionals who are focused on the multitude of details that come with building custom homes and the unique challenges that brings. Custom Building Central offers a variety of opportunities to network, attend workshops and gain perspective from experts. If you are involved in custom building, you should plan to attend.

50+ Housing market sector. Builders who want current information about that market and its growing number of potential buyers should seize the opportunity to learn what makes the boomer market different.

Design Studio will offer and showcase the importance of good design. It is a subject that touches everyone involved in home building, from single-family and custom builders to production builders, multi-family, commercial builders, remodelers, 50+ housing, sales and marketing, architects, interior designers and land planners.

Multi-family Central will offer information and trends on apartment, condo and multi-family development.

It's not new news that California is in a multi-year drought. Local governments have promoted and driven this fact so hard into the average business and consumer that it is starting to sink in about conservation. Oh, and some very attractive rebates may be speeding up the process.

Local and state water officials have praised the multimillion-dollar program. Thousands of southern Californai residents have applied for financial incentives to replace grass with drought-tolerant plant

Metropolitan Water District (MWD) is allocating $85.6 million has allocated for grass replacement rebates. The program has about 60% slated for commercial customers. Commercial entities, including golf courses and large businesses with huge lots will receive about $51 million. Residential customers are to receive about $34 million.

FortiCel™ is a protective coating solution that helps to prevent the growth of mold on the structural framing surfaces of new homes. Available exclusively through CertainTeed, FortiCel is professionally applied to the interior wall cavity during construction, before the insulation is installed. 

Structures today are built stronger and tighter than ever before to maximize performance and energy efficiency. It is important to manage moisture, vapor and air flow to maintain the integrity of the structure. Having a smart vapor retarder will help diffuse moisture in the wall cavity and prevent excess moisture which can lead to mold growth and a host of related problems. Reduce risk and liability and high cost mold remediation and replacement of structural framing by using a product such as FortiCel. FortiCel™ Features include:

      •    Protects from potential mold and mildew claims
      •    Prevents mold growth on coating surface
      •    25-year fully transferable warranty
      •    Does not impede construction time since it is applied immediately after dry-in
      •    Cannot be washed or rubbed off during construction
      •    Exceeds all ASTM testing requirements
      •    Meets the US Green Building Council LEED® requirements

CertainTeed FortiCel is being used in Sunset Green Home project.

For more information on FortiCel, please click HERE.

Although this program may dip into the great work being done by energy auditors around the country, it is a big boost to downplay the need for solar, amongst other energy efficient products so early in the cycle.

The solar industry, while offering a terrific product has pushed way too far to the left of the McKinsey GHG cost abatement - 2030.

U.S. Environmental Protection Agency is launching its ENERGY STAR Home Advisor, an online tool designed to help Americans save money and energy by improving the energy efficiency of their homes through recommended customized and prioritized home-improvement projects. You can learn more on the program by clicking HERE.

The updated ENERGY STAR Home Advisor guides the homeowner through a “do-it-yourself” energy assessment to create an ENERGY STAR home profile. Based on the newly created profile, the Home Advisor provides customized, prioritized recommendations for improvements. From these recommendations, users can create their own to-do lists of projects such as adding insulation to the attic or replacing an HVAC air filter. Over time, users can update their home profiles as they make improvements, see the positive environmental impacts of the changes they've made, get additional recommendations, and update their “to-do” lists for future projects. The home profiles can also be printed and used at the time of sale.

For more information on the program, please visit: www.energystar.gov/homeadvisor

Green Project Marketing and its digital team are pleased to announce that it has revised one of its client sites, SaveSorb.

The client had an outdated site, wanted to upgrade its shopping cart, ease of navigation, imagery, linking, upload new videos,, make the site more aesthetically pleasing, create new social media marketing channels and initiate search engine optimization services.

Enovative Group along with its partner Benningfield Group continues to offer a worthwhile SoCalGas rebate program.

Green Project Marketing is assisting with implementing the program to multi-family owners within the SoCalGas territory.

The program is called ODE, for On Demand Efficiency. Here's an overview of the program:

On Demand Efficiency (ODE) is a program, offered by Benningfield Group, Inc. and administered by Southern California Gas Company which provides incentive for decreasing natural gas consumption.

The program serves multi-family buildings that operate with a central boiler or commercial water heater. This is also known as a central domestic hot water (CDHW) system.

The program offers an instant rebate for the purchase and installation of a demand controlled pump system. This system reduces heat energy losses while providing fast hot water delivery to tenants.

Green Building Certifications are alive and well. Kudos to USGBC for reaching this milestone.Since the launch of the LEED for Homes rating system in 2007, the growth has been rapid. Beginning with 392 housing units LEED-certified in 2007, the figures rose to nearly 900 units certified in the year 2008 and nearly 3,000 certified in 2009. In 2012 and 2013 alone, USGBC certified more than 15,000 and 17,000 housing units, respectively.

Rainwater Pillow will once again be exhibiting at this year's Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA) in Las Vegas February 4 - 6, 2014.

Please stop by our booth S1317 to learn about rainwater and storm water harvesting

There has been recent talk and concern about too much renewable energy being produced on a system that may not be able to handle it.

Just another challenge that the smart green folks will have to work out. Let's not stop the train, it is out of the station, moving along quite nicely and allow Americans to generate more renewable energy.

From LA Times article - Energy officials worry a lot these days about the stability of the massive patchwork of wires, substations and algorithms that keeps electricity flowing. They rattle off several scenarios that could lead to a collapse of the power grid — a well-executed cyberattack, a freak storm, sabotage.

But as states, led by California, race to bring more wind, solar and geothermal power online, those and other forms of alternative energy have become a new source of anxiety. The problem is that renewable energy adds unprecedented levels of stress to a grid designed for the previous century.

Green energy is the least predictable kind. Nobody can say for certain when the wind will blow or the sun will shine. A field of solar panels might be cranking out huge amounts of energy one minute and a tiny amount the next if a thick cloud arrives. In many cases, renewable resources exist where transmission lines don't.

What do you think?

http://www.latimes.com/nation/la-na-grid-renewables-20131203,0,1019786.story#ixzz2mZrWStco